When I started my agency, we had no clients and no portfolio to show to our potential customers. I had to find customers and close deals despite having no sales experience. I had to cold call, knock on doors and go for countless networking events. With the people who were willing to listen, I focussed on delivering as much value as possible. Once the deal was closed, I would then put on my digital marketer hat and start working on the websites and digital marketing campaigns in the evenings. I was enjoying the work. It gave me great satisfaction to provide excellent service and value greater than what my clients had paid for. There was a lot of work to do. To complete it, I would work late into the night.
As the workload grew, I started building a team. I thought the team would help me reduce my time spent in the business. With a team came greater stress – payroll, office rent, managing the team in addition to managing clients and finding new clients. I started working through the weekends.
Slowly I started dreading the work. I had started to burn out. I kept pushing on until one day I realized that I had become completely desensitized – my sense of dissatisfaction and joylessness had crept into my everyday life as well.
I had to find a solution.