Why I Chose to Pursue My MBA in Malaysia with MUST

Deciding to pursue an MBA is no small feat. Initially, I had set my sights on pursuing a DBA, but most programs required a master’s degree as an entry qualification. This made pursuing an MBA a necessary first step. For me, the decision was about much more than earning a degree. I wanted an experience that would challenge me intellectually, enrich my perspective, and create lifelong connections. My journey led me to the Malaysia University of Science and Technology (MUST), a top institution for those looking to study at Malaysia University of Science and Technology and pursue an MBA in Malaysia. It was a decision fueled by both aspiration and practicality. The more I explored the program, the more it became clear: I MUST do this.

9 Reasons Why I Pursued My MBA in Malaysia with MUST

1. Strategic Growth for My Business

Malaysia’s proximity to Singapore made it an ideal choice for my MBA. Most of my team is based in Malaysia, and the in-person study sessions allowed me to meet my team and clients before and after classes. It was like killing two birds with one stone or perhaps three, if you count the excellent food during my visits.

Additionally, the program provided actionable insights for my business. For instance, I learned how to lead change management—an invaluable skill as our agency navigates shifts driven by AI. The negotiation modules, especially concepts like BATNA (Best Alternative to a Negotiated Agreement), gave me practical tools for client and partner discussions that I could apply immediately.

Beyond the practical skills, understanding Malaysia’s dynamic economic landscape has been transformative. The country’s role as a close partner of Singapore allows businesses like mine to leverage regional opportunities effectively. The MBA in Malaysia at the Malaysia University of Science and Technology has given me the tools to lead with confidence in this interconnected market.

2. Networking Through Shared Experiences

The MBA journey was more than academic; it was personal. I met fellow business owners and professionals, leading to collaborative opportunities and trusted referrals. These relationships extend beyond the classroom; they are people I can count on for advice, professional partnerships, and even personal friendships.

Some peers have become collaborators for new ventures, while others provide trusted recommendations for service providers. On a lighter note, late-night project crunches often turned into brainstorming sessions over nasi lemak, and celebrating milestones together strengthened our bonds. I now have a network of lifelong friends in Kuala Lumpur, individuals I can bounce ideas off and reminisce with about our shared MBA journey. This network has also sparked discussions about joint ventures—a true win-win.

3. Embracing the Role of a Pioneer

Being part of the inaugural batch of the MUST KEDGE MBA program came with unique challenges, such as the absence of a local alumni network. However, we turned this into an opportunity by leveraging the KEDGE alumni network and paving the way for future cohorts.

Now, as the program has progressed to Batch 3, our cohort’s feedback has shaped improvements, including networking events, workshops, and corporate interactions. It feels great to leave a legacy and know we’ve made the program even better for future participants.

Moreover, the spirit of being a pioneer brought a sense of pride and ownership. There’s something special about blazing a trail—it’s like planting a flag on uncharted territory, knowing others will follow.

4. Double Award Advantage

The dual-degree structure was a significant draw for me. Graduating with degrees from both MUST and KEDGE Business School provided exposure to European business perspectives alongside ASEAN insights. This alternate view broadened my understanding of how businesses operate in different cultural and economic contexts, giving me a global edge.

What makes this program truly special is that KEDGE Business School holds the prestigious “Triple Crown” accreditation (AMBA, EQUIS, AACSB). Only 1% of business schools in the world achieve this distinction. It’s like driving a Ferrari at the price of a Perodua a luxury MBA experience without breaking the bank.

The opportunity to explore European management practices added depth to my learning. It allowed me to compare strategies used in Singapore, Malaysia, and Europe, which enriched my professional toolkit. The double award is not just a feather in my cap; it’s a statement about versatility and adaptability.

5. Focused on ASEAN Excellence and Global Relevance

The Euro-ASEAN Blended MBA stands out as a top MBA in Malaysia with its focus on the ASEAN region, catering to professionals targeting this dynamic market. The program’s content bridges local insights with global relevance, ensuring graduates are equipped to navigate complex international business landscapes.

One of the program’s unique features is its integration of ASEAN-specific case studies, allowing students to tackle real-world challenges relevant to the region. This contextual learning has given me an edge in understanding market dynamics, consumer behavior, and the policy environment in ASEAN countries. It’s like having a playbook for success in one of the world’s most vibrant regions.

6. Learning from Local and International Experts

One of the most enriching aspects of the program was the mix of local and international faculty. Learning from Malaysia-based professors provided deep insights into the region’s unique business landscape. Meanwhile, European professors brought a global perspective through in-person sessions.

• Aleksej Heinze: Aleksej Heinze, an Associate Professor in Digital Marketing, specializes in using digital marketing channels in an international context. His expertise, captured in the collaborative book “Digital and Social Media Marketing: A Results-Driven Approach,” brought real-world insights into our discussions.
• Yahia H. Zoubir: Yahia H. Zoubir, a Professor of International Relations and International Management at KEDGE, enriched our understanding of global negotiations and geopolitics. With over 30 years of experience teaching across continents, his perspectives bridged theory with global applications.
• Professor Geoffrey Williams: Geoffrey Williams, the Provost for Research and Innovation at MUST, provided deep insights into economics and sustainability. As a Senior Fellow at the Malaysian Institute of Economic Research and a regular commentator in the media, his thought leadership illuminated practical solutions for complex economic challenges.

Our learning extended beyond lectures. Late nights spent collaborating on projects often turned into celebrations over local delicacies. These shared moments brought a level of camaraderie that transformed our cohort into a family.

7. Falling in Love with Kuala Lumpur

Studying in Kuala Lumpur added another layer of richness to my experience pursuing a top MBA in Malaysia. Recently ranked as the top city to live in Southeast Asia by Nomad Capitalist, a content site I follow, KL offers everything from authentic and affordable Pakistani cuisine to high-end dining experiences. Discussions with friends often extended over shisha and Arabic food, creating unforgettable bonding moments. KL’s high-end cinemas, which surpass Singapore’s Gold Class offerings, became a favorite leisure activity.

Kuala Lumpur’s greenery, vibrant culture, and friendly people make it a city I aspire to call home someday. I would squeeze in a trek at Bukit Gasing or explore the charming wooden homes and amazing street food at Kampung Baru before heading to Mid Valley for a great haircut from the talented team at Huuk. It’s the kind of place where you can enjoy street food one evening and dine in a luxury rooftop restaurant the next. Building friendships through the MBA has further strengthened this connection. Each visit deepened my appreciation for the city’s unique blend of tradition and modernity.

8. Preparing for Future Aspirations

The MBA provided clarity on potential topics for my future DBA thesis, aligning with my long-term vision of becoming an author and educator. Initially, I wanted to pursue a DBA directly, but most programs required a master’s degree as an entry qualification. This made the MBA a necessary step, and in hindsight, it turned out to be an invaluable foundation for my aspirations. The structured learning, critical thinking, and academic exposure have laid the groundwork for this goal.

The experience also highlighted the importance of lifelong learning. Through this program, I realized the value of sharing knowledge and inspiring others—whether through teaching, mentoring, or writing. My aspiration to author books and contribute to academia now feels within reach.

9. Personal Growth and Resilience

Completing the MBA while managing my team, clients, and family time was a challenge I’m proud to have conquered. It pushed me to delegate effectively and trust my team, fostering their growth while allowing me to focus on my studies.

The program also challenged my thinking. For instance, the negotiation course with Yahia reshaped my approach to critical discussions. Similarly, learning from experts like Aleksej Heinze in digital marketing and Geoffrey Williams in economics expanded my expertise. Geoffrey’s thought leadership and advisory role with the Malaysian government provided unique and practical insights.

Reflecting on my journey, I see how the MBA shaped my ability to lead with clarity and resilience. It boosted my confidence to balance multiple responsibilities while achieving both personal and professional growth.

Final Thoughts: A Journey of Growth and Opportunity

Reflecting on this journey, I can confidently say that choosing to study at Malaysia University of Science and Technology for my MBA in Malaysia was one of the best decisions I have made. It was about growth, discovery, and connection. From forming lifelong friendships to gaining a double award, from experiencing world-class education to exploring the vibrant culture of Malaysia, this journey has been truly transformative.

To anyone considering an MBA, my advice is simple: think beyond the degree. Look for a program that offers an experience, a network, and an opportunity to grow as both a professional and a person. For me, the MUST-KEDGE MBA offered all of that and more.

As I look ahead to the next chapter, I carry with me a master’s degree and a treasure trove of experiences, memories, and connections that will last a lifetime.